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Introduction of Industry and Competitive Analysis Several environmental factors influence organisations. It is up to managers to ensure that this influence used positively, leading to organisational success. For the firm to make a profit, it must create value for customers or buyers. Hence, the firm needs to understand its customers. While creating value, the firm has to obtain goods and services from suppliers. So, it must value its suppliers and form enduring business relationships with them. While creating value for its hovers, the firm must closely look at the rivals who are there in the arena competing for the same 'space'. Hence, the firm must understand the competition. Thus, buyers, suppliers and competitors form the substance of a firm's industry environment. Forces from the industry environment directly affect the firm, and the amount of influence the firm has over its industry is dependent on the dominance of its competitive position. Most strategic m

Introductions Demerger  Demerger or Spin-off refers to a business strategy where a company particularly the larger company is divided or split into two or more units i.e., into the number of small units operating separately. The objective of all smaller units is the same. Thus, the shares are individually sold to the public. Generally, demerger is done so that each of the units can perform its business efficiently by focusing on the specific task which will contribute to the easy achievement of the objectives.  In order to sell the subsidiaries and smaller units of the company, the demerger is adopted. The main objective of the demerger is to divide a company into various units for achieving the specialization in a particular segment. Demerger or spin-off is just the reverse strategy of merger which implies the strategy to join the number of companies so that the firms intend to work together under the same roof.  Alternatively, the demerger is the opposite of 'uniting of

Business Ethics Business ethics means how ethics can be used in conducting the business. It helps businessmen in determining the difference between the correct and incorrect and ethical and unethical activities. A set of moral standards is provided by business ethics which helps in carrying-out business ethically. Each and every person engaged in executing and administrating business is required to adhere to these moral standards. The business environment is filled with several problems that involve ethical issues. Business ethics is a tool that helps. In solving those problems by providing ethical criteria, standards and principles. Business ethics is a type of applied ethics as it is the application of ethical values, codes and principles in the real business world. These ethical values, codes and principles help in defining the principles and preferences to be followed by the organizations. The need for Business Ethics Protect Consumer Rights:- Today consumers are considere

Marketing is a place where you can buying and selling, goods and services to customers and other business. Marketing including advertising, promotion, selling to customers. They are some types of marketing which effecting market structure like- social media ( Facebook, YouTube, Instagram etc), newspaper, T.V & radio, or affiliated marketing on behalf of a company. Marketing also defines by traditional marketing or modern marketing. Both marketing channels were different and unique. Promotion, Placement, Product, Price are the marketing mix were marketing in these Maine categories. Image Source - Google | Image by -  https://read-to-lead-0.blogspot.com/ Marketing Mix Product:- This represents an item or service designed to satisfy customer needs and needs. To effectively market a product or service, it is vital to spot what differentiates it from competing products or services. it is also important to work out if other products or services are often marketed

The term strategy entered the business world from military services where it was originally used. The strategy works as a blueprint of an organisation that defines its vision, mission, and also helps in determining the future course of action. The strategy helps an organisation to minimise the strengths of competitors by maximising its own strengths. The strategy is formulated to achieve current goals of an enterprise by optimum allocation and utilisation of internal resources and by collaborating different organisational pursuits. Strategy tries to achieve synergy and balance between objectives, resources and concepts to maximise the possibility of success and fruitful results. In wider terms, strategy refers to determining the fundamental longterm organisational goals and at the same time developing plans, acquiring, allocating and deploying resources to achieve those goals. The purpose of formulating strategy is to bring consistency and alignment in the activities of an organi