Ways to Measure the Success of Merger and Acquisition The ways to measure the success of merger and acquisition are as follow:- Achieving Strategic Goals and Objectives:- The first measure of success is the degree to which the merger has moved the combined firm towards achieving its strategic goals and objectives. It is important to understand that merger is not a strategy, but a means of implementing strategy. This difference is critical. A firm's strategy must be driven by clients and practices. The likelihood of a successful merger is higher when firms have identified and agreed upon their long-range business goals and the steps necessary to achieve them. Each firm should be able to articulate why merger will help them to achieve their long-term vision and improve on their ability to serve clients. Economic Factors:- The second type of merger success measures are economic ones, which are the most difficult to define. The corporate Return on Investment (ROI) measur