Introduction Strategic Retail Planning The vision and mission of a retail organization can be determined with the help of a retailing strategy. It is an organized plan with the help of which retailers can manage competitive, technological and even international movements. In the context of retailing, the concept of strategic management is not old. Traditionally, retailers only responded to the changes taking place in the business environment. But, these changes are occurring in the technological environment as well as in the tastes and preferences of consumers. Capitalizing on the growth opportunities and taking actions at the correct time to overcome the possible threats of the business environment can be ensured with the help of a continuous and strategic SWOT analysis. Through retail strategy, an organization can ensure optimum use of resources leading to gaining sustainable competitive advantage. To win over the competitors, the retailer needs to define its specific missi