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Meaning of Strategic Alliance  Image Source - Google | Image by - https://blogs.kent.ac.uk A Strategic Alliance is a formal relationship between two or more parties to pursue a set of agreed-upon goals or to meet a critical business need while remaining independent organizations. During the past decade, companies in all types of industries and in all parts of the world have elected to form strategic alliances and partnerships to complement their own strategic initiatives and strengthen their competitiveness in domestic and international markets. This is an about-face from times past, when the vast majority of companies were content to go it alone, confident that they already had or could independently develop whatever resources and knowhow were needed to be successful in their markets. But the globalization of the world economy, revolutionary advances in technology across a broad front, and untapped opportunities in national markets in Asia, Latin America, and Europe that a

Introductions Strategic Decision Making Meaning and Definition of Strategic Decision Making The act of selecting between two or more options is known as a decision. A strategic decision is a chosen alternative which influences the major factors that decide whether the organisation's strategy is successful or not. In contrast, a tactical decision influences the daily execution of steps involved in the attainment of organisational strategic goals. Strategic decisions are defined as the decisions which are related to the entire working environment where the firm operates its resources, the people who form the firm and the relationship between the two. The process of choosing the best alternative from the prevailing conditions for making the decisions which provide long-term impact on the organisational performance is referred to as "strategic decision-making”. For example, the development of a new product or replacing old machines with new ones to improve the product or servi

Introduction Strategic Retail Planning The vision and mission of a retail organization can be determined with the help of a retailing strategy. It is an organized plan with the help of which retailers can manage competitive, technological and even international movements. In the context of retailing, the concept of strategic management is not old. Traditionally, retailers only responded to the changes taking place in the business environment. But, these changes are occurring in the technological environment as well as in the tastes and preferences of consumers.  Capitalizing on the growth opportunities and taking actions at the correct time to overcome the possible threats of the business environment can be ensured with the help of a continuous and strategic SWOT analysis. Through retail strategy, an organization can ensure optimum use of resources leading to gaining sustainable competitive advantage. To win over the competitors, the retailer needs to define its specific missi

Introductions Demerger  Demerger or Spin-off refers to a business strategy where a company particularly the larger company is divided or split into two or more units i.e., into the number of small units operating separately. The objective of all smaller units is the same. Thus, the shares are individually sold to the public. Generally, demerger is done so that each of the units can perform its business efficiently by focusing on the specific task which will contribute to the easy achievement of the objectives.  In order to sell the subsidiaries and smaller units of the company, the demerger is adopted. The main objective of the demerger is to divide a company into various units for achieving the specialization in a particular segment. Demerger or spin-off is just the reverse strategy of merger which implies the strategy to join the number of companies so that the firms intend to work together under the same roof.  Alternatively, the demerger is the opposite of 'uniting of

Business Ethics Business ethics means how ethics can be used in conducting the business. It helps businessmen in determining the difference between the correct and incorrect and ethical and unethical activities. A set of moral standards is provided by business ethics which helps in carrying-out business ethically. Each and every person engaged in executing and administrating business is required to adhere to these moral standards. The business environment is filled with several problems that involve ethical issues. Business ethics is a tool that helps. In solving those problems by providing ethical criteria, standards and principles. Business ethics is a type of applied ethics as it is the application of ethical values, codes and principles in the real business world. These ethical values, codes and principles help in defining the principles and preferences to be followed by the organizations. The need for Business Ethics Protect Consumer Rights:- Today consumers are considere